Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

To have the best possible PPC campaigns, Finhas Jhaveri of Allstate Insurance recommmends paying equal attention to branded and generic keywords and thinking in terms of different devices.

Google Analytics is used by more than 10 million websites, but the majority of digital marketers and businesses are merely scratching the surface of what this powerful free tool can do. As Jeff Sauer says, “any report that is one click away in Google Analytics isn’t worth your time”. In his fascinating and super actionable presentation at MNSearch Summit 2015, Jeff shared some great tips to help marketers get more value from Google Analytics

Yahoo hopes to repeat the success of last year’s Mozilla Firefox partnership, which grew its search share in the U.S. The post Yahoo Signs Deal With Oracle To Attract New Users Via Java Installs appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

“Good morning Mumbai! Wait, I’m in Minnesota.” Loren McDonald , VP of Industry Relations for Silverpop has been on a worldwide tour travelling from India to London and finally here to the Midwest. Loren was not shy about admitting that he feels a bit like a fish out of water, he’s an email-marketing guy, surrounded by search marketers at MNSearch Summit. In Loren’s compelling presentation we found out why email still rocks, the difference between smartphone and tablet users and creating actionable data

Mobile is increasingly becoming the main screen accessed throughout the day, and mobile marketing, in turn, has developed into a sophisticated, personalized marketing channel to reach consumers. In this white paper, Quantcast explores the mobile landscape and identifies opportunities and solutions..

In this weekâs video, we explore the core search update asking if it was news related or not. We ask what triggers a manual action review at Google. Google says the Panda update is still coming soon.

Amazon has introduced its own voice search function, Alexa, which will allow third-party developers build support for the system into their own apps.

In light of Google’s update to its pirate algorithm in October 2014, columnist Neil Patel explores its impact thus far. The post 9 Outcomes Of Google’s Pirate Algorithm: Should You Be Concerned

Columnist Tony Edward notes that Google has begun issuing penalties for improper implementation of structured data markup. If you’re making use of structured data markup, here’s how you can avoid getting slammed. The post Spammy Structured Markup Penalty & Recovery – Use Schema Markup With..