Google this morning has sent out a brand new Google Search Console (formerly Webmaster Tools) notification to those who have implemented their hreflang incorrectly…

Google sent out mass notifications of hreflang issues to webmasters via the Google Search Console. The post Google Search Console Sends Incorrect Hreflang Implementation Notices To Webmasters appeared first on Search Engine Land

Conversion Rate Optimization can lead to challenges in their implementation. Are you making any of the following mistakes? The post 7 Conversion Rate Optimization Mistakes You’re Making by @abashinksy appeared first on Search Engine Journal

SEO is all about conveying your entire makeup – why you’re a reputable, authoritative entity – which makes for a pretty strong parallel to dating.

Digital Marketing success is more dynamic than ever and companies embracing everything from content marketing to predictive analytics seek outside help for strategy, implementation and consulting. However, it takes a lot more than savvy sales pitches, charismatic account management and smart creative to make a client and agency relationship work.

The display network can be inconsistent – so when deciding which sites you shouldn’t serve, it’s important to focus on performance, brand match, and the placement’s content and audience.

The suggestions in this article will help make your WordPress site search engine and visitor friendly, making your future web marketing efforts much more effective. The post WordPress 101: How to Make Your Site Search Engine & Marketing Ready by @stoneyd appeared first on Search Engine Journal .

Increased awareness of both types of traffic and various algorithm updates have factored into the increased convergence of organic and paid search traffic.

Posted by Tom-Anthony In the Distilled R&D department we have been ramping up the amount of automated monitoring and analysis we do, with an internal system monitoring our client’s sites both directly and via various data sources to ensure they remain healthy and we are alerted to any problems that may arise. Recently we started work to add in functionality for including the rel-alternate-hreflang annotations in this system.

One of the things we notice are hardly ever optimized on most websites are forms. Here are my views on how you should optimize your website forms