Social advertising challenges a brand to think differently about both social engagement and advertising. It requires marketers to appeal to the prospect in new ways. This Grande Guide from Oracle Eloqua is about advertising in the social media sphere — what it means, why it’s worth it..

Earlier this month, Google Image Search had a bug with their reverse image search feature. The feature you upload an image and Google tells you more about it

In a formal filing and in a companion blog post by Google SVP and General Counsel Kent Walker Google has vigorously denied that it has abused its market position in search.

Google trounces Yahoo and Bing when it comes to ad impressions and CTR, but the numbers are much closer than they were three years ago. Less competition – and lower CPC – is definitely a factor.

While content marketing and link building are two different things, you can definitely use several content marketing strategies to safely build links. The post 11 Essential Ways To Build Links Through Content Marketing by @albertcostill appeared first on Search Engine Journal .

Good SEO does not come cheap, but columnist Kaspar Szymanski has some tips for beginners on how to save on future SEO costs with a bit of streamlining and advance planning.

As many of you know, Google had a campaign this month (the month of August) on hacking and security. They named the campaign #nohack and covered topics around web site security on the Google Webmaster Blog…

When a client loses its featured snippet, columnist Glenn Gabe does some competitive analysis to try to determine why. His findings may shed light on what it takes to get a featured snippet in Google search results

Dr. Walter Palmer, the Lion Killer, faces huge reputation problems online, such as negative press and negative reviews on Yelp and Google+

Content marketing and SEO should work together to get the best from both disciplines. Here are eight ways in which they can complement each other.