How Scott Monty, formally of Ford Motor Company, build his thought leadership, as well as his thoughts on effective social media strategy.

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.

Top 16 Most Effective Search Engine Optimization Tips [Infographic] –  SEO is a dynamic industry which requires keen observation and consideration in any kind of on-page changes, off-page activities or link-building strategies. The above infographic takes into account the “Top 16 effective Search Engine Optimization tips” recommended by Ahrefs.  Social Media Today Report: Retailers Missing Cross-Channel Personalization Opportunity – According to the 2016 Yesmail Channel Report, retailers are missing out on many opportunities for cross channel promotion and reactive marketing campaigns.

In 2013, Morgan Stanley and Macquarie Capital estimated that Google was paying Apple around $1 billion annually for the privilege of being the Safari default search engine. Turns out they were right.

Google’s annual “bad ads” report is out, revealing that the search giant disabled over 780 million ads in 2015 for policy violations.

Google reportedly paid Apple $1 billion to retain its position as the default search bar provider on iOS, according to court documents. The post Google Paid Apple $1 Billion to Stay Default Search Bar Provider on iOS appeared first on Search Engine Journal .

Stacy Chan from the Google News team said in the Google News Help forum that sometimes, Google may ignore the timestamp in the Google News Sitemap XML file from some publishers…

Posted by randfish From search ads and SEO to display ads, content, and your social efforts, there’s a lot to consider when creating the correct marketing concoction.