Honestly, I am surprised Google did it (we know they had to, but I am surprised it happened)…

Today’s Google logo has been replaced with series of Doodles to honor Perrault classics like “Cinderella” and “Sleeping Beauty.” The post Charles Perrault Google Doodle Marks 17th Century Fairy Tale Author’s 388th Birthday appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

I took a look at some of our own client’s data points to see how this search engine was performing and provide my own point of view.

Along with subscriber count, you should place your focus on another crucial number, email open rate. Here’s why: The post How to Increase Your Email Open Rate by @nathanhchan appeared first on Search Engine Journal

Do you remember when great content marketing meant your copy was properly optimized for search engines so your customers could find you when searching? Today’s customers have raised the bar, and it’s time that content marketers follow suit.

XOVI makes SEO quick and easy through its competitor keyword analysis, text optimization, and its capability to fix broken links. The post Competitor Keyword Analysis & Other Tricks with XOVI by @sejournal appeared first on Search Engine Journal .

Display advertising is going to eclipse search advertising this year, for the first time ever in the US. The post Marketers to Spend More on Display Advertising vs

On Google’s home page today, in the US, is a special Google Doodle (logo) for the 131st birthday of Alice Paul. Alice Paul was a women’s rights activist who was born on January 11, 1885 in Mount Laurel Township..

Posted by Everett If there has been one “SEO tactic” that we’ve seen work consistently throughout 2015, it’s the idea of pruning underperforming content out of Google’s index. Sometimes it is a result of outdated SEO tactics like article spinning, or technical issues such as indexable internal search results or endlessly crawlable faceted navigation