Posted by randfish Should you ditch keyword targeting entirely? There’s been a lot of discussion around the idea of focusing on broad topics and concepts to satisfy searcher intent, but it’s a big step to take and could potentially hurt your rankings

Bing made two major app-related announcements today: the Bing app is coming to iPhone, and the Android version is getting useful new upgrades. The post Bing’s App Comes to iPhone, Android Version Receive Major Upgrades appeared first on Search Engine Journal

Google has announced it’s expanding its Safe Browsing protection to warn searchers agains deceptive download buttons, and other “social engineering” ads. The post Google to Warn Searchers About Deceptive Download Buttons appeared first on Search Engine Journal .

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Apps Update, Google Travel Search & JSON-LD Rich Snippets appeared first on Search Engine Land. Please visit Search Engine Land for the full article

I was tipped off that this was a live test by Google but unfortunately it was not…

Reporting live from Connect , our two-day search event in Miami, here’s the first in a series of posts summarising a few of our sessions, covering either organic engagement or paid search innovation. This morning, we heard from Collin Colburn from Forrester, who outlined a few tips for your current organic SEO strategy

I am sure you’ve heard the news that Google’s head of search, Amit Singhal, has announced on Google+ that after 15 years he is leaving the company. He is retiring

AT&T’s squandered Super Bowl commercial should serve as a stark reminder that in web marketing, everything counts.

Google added a new help page describing a new program called “Trusted Verifier.” It seems a Trusted Verifier is a volunteer vetted by Google as someone they trust to validate and verify, in person, if a business really exists…

Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success. It doesn’t matter how brilliant your mobile website or app is if no one knows about it or uses it. The Catch 22 is that people visit websites/apps found at the top of web search results and they download native apps that appear in app store top 10 category lists