In the past year or so Google has published numerous articles and research around the topic of ‘Micro-Moments’ , which it describes as “the new battleground for brands”. Let’s look at a top level overview and then we’ll explore a few ideas around how to optimise one particular micro-moment

I am seeing some early signals within the community that there is a potential Google update being pushed out. It is really early. It might be some limited Google test, which they are constantly doing or really early signs of a Penguin update…

Are you making mistakes with your link-building outreach? Columnist Julie Joyce lists what she considers to be the 7 worst outreach violations

All of the SEO knowledge with NONE of the expense. Online education is big business. That includes the digital marketing space

Using data visualization to convey facts is key for a successful marketing strategy. Use these tips to create valuable data visualizations

Trying to find the right CMS system can be overwhelming. You can go with either Google Blogger or WordPress.com. Here’s why.

With traditional marketing tactics becoming less effective as the Internet breeds more self-guided buyers, content marketing has risen up to provide marketers with another way to engage with their target audience. Rather than pushing out a one-size-fits-all message, content marketing allows you to give your audience tailored, relevant and meaningful information. It helps you build a trusting relationship with your audience–often times before they even become a customer

Marketing conferences are a great way to connect with industry experts and stay ahead of the latest trends. Here are must-attend marketing events of 2016. The post 15 Can’t Miss Marketing Conferences of 2016 by @AkiLiboon appeared first on Search Engine Journal .

Adwords has been around for a long time. When the first 350 users logged in, they were greeted by a stripped-back, spreadsheet-based display very similar to the one we see today.