Archive for April, 2016

Understanding our love of visual content

2016/04/21

We are experiencing an omnipresent visual domination lately and it’s not expected to change any time soon.

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Call for entries: the 2016 Search Engine Land Awards

2016/04/21

Do you produce award-winning results in search marketing? Enter the 2016 Search Engine Land Awards (aka #TheLandys) to be recognized for your work in SEO and/or SEM today.

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Google AdWords Order IDs Now In AdWords Conversion Tags For Better Conversion Metrics

2016/04/21

Google announced on Google+ that they have added a new feature named Order IDs that allow you to add a unique identifier into your AdWords conversion tags to help reduce duplicate conversion data…

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The Content Lie That Destroys Campaigns Before They Even Start by @TimothyCarter

2016/04/21

Content marketing is a strategy that requires long-term thinking and action. But there’s one content lie that can destroy your campaign

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Shift London: Are you ready to join the #Digirevolution?

2016/04/21

What makes a digital influencer? Is it follower numbers?

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4 Components of a Killer Content Marketing Tactical Plan on LinkedIn

2016/04/21

“People spend time on other social networks, but they invest time on LinkedIn.” For the first time in the history of media, users can engage with the world’s professionals in one place. The LinkedIn network provides access to a  quality audience within a professional context.

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The Ultimate Guide to WhatsApp Marketing by @jesstiles

2016/04/21

Learn about the opportunities and challenges of WhatsApp as a marketing channel. Read case study examples and helpful tactics for your first campaign.

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New research reveals enterprise content marketing trends in 2016

2016/04/21

Joe Pulizzi has released the CMI’s latest research into enterprise content marketing, and it’s well worth sharing, so I thought I’d discuss a few of the highlights (or lowlights, in some cases).  The study reveals that the vast majority of marketers have a long way to go before they become truly effective, with less than one in 20 reaching a level of maturity that pretty much guarantees success.

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Google: Recover From A Manual Action? You Still May Have To Recover From An Algorithmic Penalty

2016/04/21

In the Google Hangout this past Friday on Google+ with John Mueller, John discussed how manual actions and algorithmic penalties are different…

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Google Maps Local Pack Showing Obvious Duplicates Listings

2016/04/21

I love the Local Search Forum because these SEOs are so knee deep into the local search results that it is amazing what they pick up on. One local SEO said she thought that Google had a handle on not showing duplicate listings in the local pack..

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