Learn how to master e-commerce content marketing, and know what Google tag manager is. The post SEJ Wrap-Up: Start Making Use of Google Tag Manager, + E-commerce Marketing Tips by @megcabrera appeared first on Search Engine Journal

Jon Diorio, a Google AdWords Product Manager, shared on Google+ that they have added the keywords label field to the AdWords report editor. He said on Google+…

A Google My Business profile is an essential for local SEO.  It’s free and will enable you to appear in local search results for queries specific to your products or services.  Even broad queries with large volumes are now showing local results which is something small business owners can capitalise upon. We’ve been asking SEO experts for their advice on setting up and optimising GMB listings..

Super Early Bird discount for SEJ Summit Chicago will come to an end this Friday, April 22nd! Get your discounted ticket now! The post #SEJSummit Chicago: Super Early Bird Prices End on Friday! by @wonderwall7 appeared first on Search Engine Journal .

Learn what makes sense of SEO measurement and metrics. This week’s #AskAnSEO column is centered around metrics and measurement.

One of the largest and most influential social media conferences, Social Media Marketing World, starts this week in San Diego. Bringing together a mix of industry experts, influencers, brands, practitioners and social media enthusiasts, #SMMW16 represents a confluence of interests about all things social media that is virtually unmatched. At the center of the conference is the program featuring big name speakers like Gary Vaynerchuck, Guy Kawasaki and Mari Smith

Posted by larry.kim [Estimated read time: 13 minutes] Does organic click-through rate (CTR) data impact page rankings? This has been a huge topic of debate for years within the search industry

Search Engine Land founding editor Danny Sullivan looks at how search has changed over the two decades he’s been writing about it. The post 10 big changes with search engines over my 20 years of covering them appeared first on Search Engine Land.

Delivery Insights will begin rolling out globally to Facebook Ads Manager in a few weeks. Here’s what you need to know about Facebook Delivery Insights