In this Marketing Nerds, Casey Markee of MediaWyse shares what BLE beacons are, how they can affect search, and what lies ahead. The post Casey Markee on How BLE Beacons Will Affect Search #MarketingNerds by @AkiLiboon appeared first on Search Engine Journal .

Google seems to be broadly testing changing the yellow ad label to a green colored ad label. I am seeing this being reported by my European Twitter folks including @sergey_alakov..

If you have been seeing more green lately with respect to Google AdWords, and we don’t just mean monetarily, it’s not just you. Google has changed the colors of its ad tags to the color green. This replaces the color yellow of the previous “Ad” tags.

AdWords for the App Store could be potentially very useful for developers and lucrative for Apple.

A couple weeks ago, we reported that Google implied they do not index image title attributes. Meaning, if you place keywords in the title attribute of your image code, Google won’t use it at all…

Posted by randfish [Estimated read time: 9 minutes] Navigating linking practices can be a treacherous process. Sometimes it feels like a penalty is lurking around every corner. In today’s Whiteboard Friday, Rand talks about the ins and outs of linking internally and externally, identifying pitfalls and opportunities both.

Here is a recap of what happened in the search forums today…

Here is a recap of what happened in the search forums today…

SEJ Summit Santa Monica 2016 included speakers from Microsoft, Ant Farm, Google, and more. The post #SEJSummit Santa Monica 2016 Recap: Search, ASO, & The Human Connection by @wonderwall7 appeared first on Search Engine Journal .