Branding is often viewed as the domain of large national businesses.

With the advertising industry becoming more and more competitive each year, many online advertisers are now using search marketing to supplement their organic search results as a way to stand out from the crowd.

Part one  of our series on Why Companies Create Content we looked at changing customer perception and part two focused on making use of public opinion.

We’ve covered Google giving webmasters advice after being hit by a penalty to start a new web site several times here.

Facebook Reactions debuted as the ad tech industry looks more seriously at emotional analysis so eventually consumers will only see the ads they want to see when and where they want to see them. The post 12 Ways Facebook Can Utilize Emotional Data From Reactions appeared first on Search Engine Journal .

We’re always in need of “updated” information for SEO, and I thought now was a great time to release my updated SEO checklist. The post SEO Checklist for Website Owners: Updated for 2016 and Beyond by @neilpatel appeared first on Search Engine Journal .

There’s an old story about a reporter who visited a skyscraper construction site. He approached one worker and asked what he was doing. “I’ve got to pour this cement before it sets, don’t bother me,” was the reply

Posted by MiriamEllis [Estimated read time: 9 minutes] Right now , a customer is trying to find your local business. How quickly are you delivering the NAP, directions and other details he needs, on the go

Try spending quality time with the people who deal with compliance. The goal isn’t to get legal to say yes to everything; it’s to get them to stop saying no immediately. The post 4 Ways to Make Friends With Legal and Get Content Out Faster by @ElisaAnnCool appeared first on Search Engine Journal .