The majority of enterprise content marketers don’t have a documented strategy, according to recent research. The CMI found that almost two thirds of professional content folk haven’t yet bothered to write down their strategy . In some circles that’s akin to not having a strategy at all, but I don’t find it particularly surprising. Plenty of experienced, established teams seem to work without documentation in place, but it seems to me that content marketing has evolved to the point where it’s really easy to lose focus.

Marketing Land’s “Enterprise SEO Platforms: A Marketer’s Guide” examines the market for enterprise SEO software platforms and the considerations involved in implementing this software into your business. This 44-page report is your source for the latest trends, opportunities and..

What’s the secret for Food Tube’s successful YouTube presence and how can you create unique content in the food industry? Food Tube is part of the Jamie Oliver Media Group and it was launched in 2013, as a new way to present food recipes, both in an informative and entertaining angle, hoping to transform the traditional format that we’ve known from Jamie Oliver since then. Thus, Food Tube became the food channel that combined recipes, tutorials, funny videos and guest collaborations, leading to 2.3 million followers and 210.577.027 views (as of May 10th) How did it attract such an engaged audience and what can we learn from its success?

Google PageRank is only one part of the bigger picture. With all of this evidence and even Google telling us not to focus on PageRank, why are SEOs so obsessed?

Posted by dudleycarr [Estimated read time: 3 minutes] At the end of last year, we launched Moz Local Insights, and then I read this comment on Phil Rozek’s blog : “To be honest, we’ve been finding issues in the citation quality — it seems like their directory partners are changing up how they update information and not keeping stuff as consistent as we’d all like. I’d like Moz to focus on that and make that rock solid first — because right now, we really can’t rely on the results we’re getting from InsiderPages and SuperPages (for example).

Sales and marketing should be BFFs. We might have different focuses and methodology, but the goal is the same for both departments: make sales and drive revenue. Too often, though, the relationship is more like a mismatched buddy cop movie than a rom-com

For our next #SEJThinkTank webinar, Colby Stream, Project Manager for Page One Power, will cover the five foundational aspects of link building you need to know in order to be successful when it comes to building links.

If you login to your Google Search Console account and click on the Search Analytics, you will vertical line on April 27, 2016 that says “update…

Google announced on the Google News blog that in an effort to promote local news publications, when stories in their local towns go national, Google News is now using a “local source” tag. The interesting thing is that this tag is automated…