Archive for May, 2016

Google is Reading Romance Novels to Improve Conversational Search by @SouthernSEJ

2016/05/05

For the past few month’s Google’s AI has been reading nearly 3,000 romance novels in order to improve its conversational search abilities. The post Google is Reading Romance Novels to Improve Conversational Search by @SouthernSEJ appeared first on Search Engine Journal

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Google Warns Again: We Will Penalize You For Sneaky Mobile Redirects

2016/05/05

Back in October of last year, Google warned webmasters about sneaky mobile redirects and that if you use them, they have the right to take action on your site. For some reason…

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SearchCap: Google featured snippets, Viv assistant & AdWords redesign preview

2016/05/05

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google featured snippets, Viv assistant & AdWords redesign preview appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Son of Siri: Viv aims to go way beyond today’s digital assistants

2016/05/05

Viv hopes to effectively supersede Google as “an intelligent interface to everything.” The post Son of Siri: Viv aims to go way beyond today’s digital assistants appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Changing domain names in 2016: 10 easily overlooked steps that can save SEO

2016/05/05

Moving your site to a new domain can be fraught with SEO issues, even without a redesign or CMS migration. Columnist Glenn Gabe has some insights on what issues to anticipate and how to handle them. The post Changing domain names in 2016: 10 easily overlooked steps that can save SEO appeared first…

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The 7 deadly sins of content marketing

2016/05/05

Columnist Trond Lyngbø explains some of the major mistakes content marketers make in discounting SEO input. Is your company committing one?

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May 2016 Google Webmaster Report

2016/05/05

This month was pretty packed with a ton of SEO tips but the big items included many penalties, mostly manual actions. We had product review penalties, rich snippet penalties…

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10 Tips for Maintaining Good Habits in a Digitally Distracting World by @KatyKatzTX

2016/05/05

Maintaining good habits in the world of “bings, bongs, and beeps” can feel impossible at times. Here are some tips to help. The post 10 Tips for Maintaining Good Habits in a Digitally Distracting World by @KatyKatzTX appeared first on Search Engine Journal

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10 tips for marketing success on LinkedIn

2016/05/05

Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong? At ClickZ Live Jakarta, Chris J Reed, global chief executive officer and founder, Black Marketing, shared his 10 tips for success on LinkedIn .

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The Marketing Immediacy Mantra: how to deliver excellent real-time experiences

2016/05/05

Engaging consumers in the micro-moment is becoming a top goal for direct marketers, however, unless marketers are able to deliver value with each interaction, they risk alienating customers. Here are some tips for getting started: There’s a new sheriff in the land of marketing: immediacy

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