Photoshop used to be considered an “extra” kind of skill for your average marketer. Now, things have changed, and to be a great marketer knowing Adobe Photoshop is not only extremely valuable, but becoming essential for marketing success. Marketing is no longer about simply being creative with your content and thinking about audience, it’s about actually creating visual content and understanding what type of visual content is going to draw in the right viewers

Steven Levy, world famous author, wrote on Back Channel a bit about RankBrain, here is the quote: It turned out the answer was yes, and the system is now part of search…

AdSense is an advertising service provided by Google that gives webmasters a free and relatively simple way of earning money through display advertising on their site. Of course the terrain of display advertising in the last few years has become a rocky place. With more and more people subconsciously becoming used to ignoring display and the rise of other content-led marketing methods .

Get your Super Early Bird ticket for SEJ Summit New York, and save $300! The post #SEJSummit New York: Super Early Bird Tickets Now On Sale! by @jrdoog appeared first on Search Engine Journal .

Over the past few years, online remarketing has transitioned into a no brainer practice in digital advertising; and for good reason. Typically associated with lower cost-per-lead and higher return on ad spend, remarketing has caught the eye of businesses and agencies alike. At last week’s 2016 MNSearch Summit, Director of Paid Search at CommerceHub Elizabeth Marsten presented her session titled “Make Your Remarketing More than an Echo,” to a packed room of marketing professionals looking to learn how to make the most of their remarketing efforts.

Posted by Angular This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc. [Estimated read time: 8 minutes] As SEOs, we often find ourselves facing new changes implemented by search engines that impact how our clients’ websites perform in the SERPs.

Buffer examined over 100,000 accounts to figure out how brands have been sharing to social media over the past 12 months. Here’s how it broke down… The post 3 Unusual Lessons Buffer Learned by Studying Over 16M Posts (And 100,000 Brands) on Social Media by @Ashread_ appeared first on Search Engine Journal .

So after almost two years since Google officially killed authorship, Gary Illyes from Google said it is finally safe to remove authorship markup from your pages.

Beacons present an opportunity for retailers to learn more about their customers, as well as for consumers to conduct even more nuanced queries. The post 10 Ways Beacons Will Change #SEO appeared first on Search Engine Journal .