What made print so attractive back in the day, and how can you apply what worked in that era to your content marketing today? Julia McCoy has a guide. The post 10 Valuable Content Marketing Lessons From Print by @JuliaEMcCoy appeared first on Search Engine Journal

Every function of the human body is supported by essential organs like the heart, brain and lungs. Without these vital organs, one simply can’t survive. Similarly, there are key components that are the lifeblood of a successful healthcare marketing strategy in today’s digital world.

Google announced they now integrate with Salesforce to produce offline conversion metrics…

This week Bing released a new tool for content publishers to get their work discovered by more readers. Bing News PubHub allows publishers to submit their news sites for distribution to Bing users. The company claims that publishers of all sizes will be able to use this tool to reach more of the Bing audience with new and interesting content

Every several months or so the topic of Google and social signals comes up and each time it gets into a Googlers hands…

Posted by Bill.Sebald There’s no shortage of advice on the Internet. This holds especially true in digital marketing; after all, we’re the folks who came up with “content is king,” right? If we weren’t the inventors, we clearly co-opted it

Search Engine Land, a site I am proud of, posted a sponsored piece of content named Can moving to a new TLD boost search rankings…

Search Engine Land, a site I am proud of, posted a sponsored piece of content named Can moving to a new TLD boost search rankings…

When AMP was first introduced, one of the promises Google made to content publishers was that they would be able to sell and distribute their own ads on AMP pages and keep the revenue made from those ads. Those who have seen AMP pages in search results can attest to the fact that they certainly load pages much faster than their non-AMP counterparts — but do they generate as much revenue?