Different retailers have different priorities when it comes to their marketing budgets, but the most valuable brands – Amazon and Apple – are banking on search . We all know Amazon is the undisputed king of ecommerce. From November 2014 to November 2015, the company raked in more than $71 billion in online sales, which is more than Walmart, Apple, Macy’s, The Home Depot, Best Buy, Costco, Target, Gap Inc., Williams-Sonoma, Sears and Kohl’s sold.

If you’re stumped on how to use GIFs in your visual storytelling strategy, pop over to SEJ for some inspiration. Click through to read more! The post 15 Glorious Examples of Brands Using GIFs by @annaleacrowe appeared first on Search Engine Journal .

The interconnectivity of today’s world means that digital marketers are never “off the clock”. Just because it’s a Saturday at 5pm, that doesn’t mean that there may not be a fire that needs to be put out, or a post that needs to go live. Unfortunately, it’s not realistic for marketers to be constantly tied to their laptops and wifi (especially during the summer months).

In this post, Aleh Barysevich looks at the basics of influencer targeting and the tools you need to keep up in our noisy digital landscape. The post The Ultimate Guide to Influencer Targeting by @ab80 appeared first on Search Engine Journal .

Posted by LoganRay This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc

“In the Plex” provides an insider’s view of Google’s first dozen years. More about this insightful and interesting read on SEJ Book Club

After Google going radio silent on the status of Google’s Penguin update, as we are waiting on version 4.0 – John Mueller volunteered information on this mornings…

The Facebook Instant Articles platform definitely shows promise. Time will tell how publishers are affected by this rollout, and there are plenty of reasons to be wary