Brands need content . It’s at the heart of the ‘brand as publisher’ concept. They need to use the power of words to reach out to their audience and deliver the product or service they need

In this article, we’ll go through some common e-commerce problems, so you can get the most sales out of your B2C e-commerce website’s traffic. The post 4 Common Conversion Mistakes That Small B2C E-Commerce Shops Make by @GabGoldenberg appeared first on Search Engine Journal

Social media puts your message in front of your audience instantly. With millions of active users and real time engagement, social is a great tool to distribute, engage and communicate. But it comes at a cost.

Google typically doesn’t announce updates to the AdWords Editor but they did announced version 11.5 of the AdWords Editor.

More than ever, mobile search is becoming the future of SEO, and with that comes a host of new challenges. Here’s how you can get started with mobile SEO. The post An Introduction to Mobile SEO by @BridgetRandolph appeared first on Search Engine Journal .

How can a business stand out in local SEO with no physical premise?

Since HTTP and HTTPS both have a stigma attached, let’s analyze and weigh the advantages and disadvantages to using one or the other. The post Pros and Cons of Using HTTPS for Small Businesses by @annaleacrowe appeared first on Search Engine Journal .

If you’re a 90’s kid, you likely have fond memories of Saved by the Bell and its star, precocious Ferris Bueller type Zack Morris. You could tell Zack was unique among the students at Bayside High. For one thing, he could stop time and address the camera directly

Yesterday morning, in a Google Hangout on Google+, John Mueller again addressed a question about if/when will Google roll out Penguin 4.0. As you know…

Yesterday, we reported how we saw emojis back in the Google results and as a coincidence, someone asked John Mueller in the Google Hangout on Google+ yesterday if Google will penalize sites that do that. John Mueller said no, they will not..