Video content has skyrocketed over the past few years, and therefore it’s time to examine how adding SEO to your videos can impact rankings. Video is everywhere and this is both a blessing and a curse, especially if you’re trying to stand out from the rest of the crowd at the top of search engine results pages. So consider the following video SEO tips to help put you ahead of the competition… 1) Add value As common as it may sound, your content should be relevant to your audience, adding value that will convince the users to dedicate the right time to watch your video.

Is traffic the goal of content? Or can there be some new and unusual ways of measuring content success? Buffer’s Ash Read have some ideas I’d love to share.

Last year, Google unleashed Mobilegeddon on the world in an effort to make the web more accessible by favoring mobile-friendly sites in the mobile SERPs.  Now, Google is upping the ante by taking aim at sites that use  intrusive interstitials . Starting January 10, 2017, Google will update its algorithm so that sites “where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.” In a post on the Official Google Webmaster Central blog, Google Product Manager Doantam Phan  provided examples of techniques that Google isn’t a fan of: Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page

Is your B2B marketing a skyscraper or a sandcastle? It’s fun to spend a day on the beach creating your dream house, only to have the tide wipe it out. But If you were planning on moving in with your spouse and kids…well, that would be a problem.

Posted by Dr-Pete From Featured Snippets to In-depth Articles to Knowledge Panels, Google SERP features have remade the search marketing landscape. After three years of planning and many months of work, I’m thrilled to announce the launch of advanced SERP feature tracking in Moz Pro, available immediately to all customers! Using the most comprehensive data set on the market, Moz Pro now provides advanced analysis of the 16 features listed below: Try it out now under the [Rankings] tab within any campaign, or read on for a walk-through of the new features. New to Moz Pro

The other week we reported that Google doesn’t support real canonical for image search. But Google’s John Mueller clarified this morning that they do support it for PDFs in web search. He also added…

Back in May, we reported Google testing a card style layout for their search results. We reported it other time as well, and also back in 2013. But now it seems more and more people are seeing the card layout at Google…

Moz did massive cuts last week, where 28% of their staff, or over 60 people…

Posted by WilcoxAJ We’re all well aware that the tides have shifted in SEO. Building links for the sake of building links is no longer the best strategy.