Here is a recap of what happened in the search forums today…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google restricts Keyword planner, quality score changes & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Search Engine Land’s SMX East is every SEO and SEM’s dream: a tactic-packed agenda, more than 100 dynamic and authoritative speakers, keynotes, exceptional networking, and more. If you’re involved in SEO, SEM, PR, social media or any other customer-facing activity, you owe it to…

Users no longer have to generate Report Editor reports from scratch or rely on predefined options. The post Google adds Export to Report Editor option in AdWords appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

A month ago, we reported how Google was testing a carousel for the people also ask feature on mobile searches. But today Google seems to be testing it also on desktop

Great content is essential for success in local SEO, but unfortunately, a lot of local business websites are sorely lacking in this area. Columnist Greg Gifford shares his advice on how to write excellent website copy for local SEO

One of the most efficient types of targeting in Facebook (second to retargeting, of course) is lookalike audience targeting. Lookalike targeting is basically a targeting type that allows you to use first party data (e.g. customer lists, remarketing lists, etc.) as a seed audience to find new users with very similar characteristics, behaviors, and traits.

New research show a disparity in sales growth between pure-play online retailers and their multichannel counterparts.  IMRG stats show that between January and June this year, while multichannel retailers (those with a high street/store presence) grew sales by 9.5%, the figure was 24.8% for online-only (defined as those with at least 80% of sales coming from online channels). The stats That said, the stats show that multichannel retailers were initially performing more strongly than the pure-plays from when IMRG starting tracking this in 2010, recording stronger sales growth. Since 2012, online-only retailers have experienced greater growth than mutichannels, Since 2015 the disparity in growth rates has been even greater, with the pure-plays now experiencing a 23 point ‘advantage’ over multichannels in terms of growth rates

Both RankRanger and Mozcast are showing a nice uptick in the number of HTTPS results in the top Google results…

Wesley Young of the Local Search Association provides 5 tips to create a seamless search-to-purchase experience for your local business. The post ‘Omnichannel’ may never catch on, but it’s the next big thing for local appeared first on Search Engine Land