2016/09/19
From the rise of Snapchat to the debut of Instagram stories to changes in Facebook’s News Feed algorithm , the social media landscape is constantly changing—giving us marketers more than enough “new” to snack on each week. But sometimes we bite off a little more than we can chew, thinking that a healthy social media strategy needs to incorporate a little bit of everything in order to drive growth and engagement—and ultimately ROI. However, according to Social Media Examiner’s 2016 Social Media Marketing Industry Report , 92% of marketers said they’re unable to say which social media tactics are the most effective