“Will artificial intelligence replace marketers in the near future?” This is the compelling question posted by Loren McDonald of IBM Watson Marketing during his presentation at the recent Digital Summit conference in Los Angeles . While many marketers might consider this a provocative presentation opener, there are some blunt realities marketers need to consider if they want to remain in the field and be competitive.
Link building is an important factor in driving SEO success. This guide showcases a marketing approach to link building. The post How to Improve Your Link Building with the SOSTAC Model by @LWilson1980 appeared first on Search Engine Journal
Infowars article was used to help illustrate how quality raters might judge content, but raters have no power to censor, ban or penalize pages. The post Google did not ban Infowars; did rescind quality example using an Infowars article appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Google is preparing to launch a new jobs service, which is already sparking controversy. The post Google Launching a Job Search Service Called “Google Hire” by @MattGSouthern appeared first on Search Engine Journal
YouTube has significantly reduced the threshold that must be met for users to initiate live streams from their YouTube channels. The post YouTube Allows Live Streaming for Channels with 1,000 Subscribers by @MattGSouthern appeared first on Search Engine Journal .
One of the questions we get frequently is “who goes to MarTech?” Makes sense.
Here is a recap of what happened in the search forums today…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: PPC in higher ed, cutting through cross-channel noise & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Moz released their local search ranking factors study results for 2017. They do these studies every two years by survey the smartest local SEOs out there.