Gary Illyes from Google said on Twitter that simply adding a video to your web page or web pages won’t help that page rank better.

Microsoft will have bots on the Bing home page, and developers will be able to create their own as well.

The featured snippet (answer box) that sometimes appears at the top of the SERPs is a coveted spot for marketers, but how can you get your content there? Columnist Brian Patterson has some tips.

Here are a few key options that are worth every bit of time, effort, and investment you put into them. The post 7 Content Types That Gain the Most Engagement & Links by @JuliaEMcCoy appeared first on Search Engine Journal .

The 3rd annual competition for the highest honors in search marketing is now open for entries! Entry period closes July 31, 2017. Get started gathering your client data and preparing your materials for submission today

Learn how storytelling, inspiration, and practicality can help you create more engaging content for your target audience. The post 3 Things That Will Make Your Content More Engaging by @mindyweinstein appeared first on Search Engine Journal

It wasn’t too long ago that many brands were hesitant to truly incorporate content into their marketing mix. Instead, they focused solely on website copy, SEO, PR and Digital Advertising. Today however, if someone told you that they aren’t “doing” content, they’d likely receive a befuddled look in response

Posted by rjonesx.

These shaky SEO strategies are promoted as important, but are actually based on old and outdated algorithms. The post How to Be a Better SEO appeared first on Search Engine Journal .