Google announced at their event yesterday that they are opening up a beta within Google AdWords to let your search ads lead to landing pages powered by AMP. Google said “we’re launching a new AdWords beta that lets you use fast-loading AMP pages as the landing pages for your search ads…

We’ve seen over the years between Matt Cutts, John Mueller, Gary Illyes and other Googlers that they go off for periods of time debunking SEO/Google myths. Well…

Google is beefing up offline analytics with more store visitation and sales data. The post Google expands offline attribution and launches in-store sales measurement appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Google announced their intentions to rid of last-click attribution and replace it with Google Attribution.

Google AdWords is introducing an all new Ads Data Hub which will help advertisers gain more detailed insights.

Google is introducing new ways for AdWords users to collect more data about their audience to better optimize their campaigns. The post Google AdWords Integrates With Google Optimize and Google Surveys 360 by @MattGSouthern appeared first on Search Engine Journal .

Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day

Here is a recap of what happened in the search forums today…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords dashboards, new Google hotel reviews & featured snippets report appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

It’s official, Google is rolling out the more graphical user interface for hotel reviews.