Make these easy improvements to boost your short- and long-term local SEO efforts – and your search rankings. The post 8 Local SEO Hacks You’ll Actually Want to Use by @ab80 appeared first on Search Engine Journal

Google hotel search feature now has support to show vacation rentals and not just hotels. Skift spotted this a week ago and then I covered it at Search Engine Land on Tuesday and now it is news..

There may already be 20 million virtual assistants in US households.

Here are some tips and tools to teach copywriters why long-tail keyword research matters – and how to do it.

These days, there’s little doubt among B2B marketers that content is the foundation of digital marketing success. After all, studies show that nearly all B2B buyers do some form of online research before making a purchasing decision. As a result, we content creators are tasked with turning out informative, engaging and inspiring content that helps our brand be the best answer wherever and whenever our audience is searching.

Sergey Alakov who must be included in every single Google tests bucket found another Google test where they are showing a floating button in the local listings that let you toggle between a map view or list view…

Bing quietly announced on Twitter that if you search for [on this day] in Bing you may just get an historical knowledge box showing you important and historical events that happened on this day in the past…

Google announced a new search and maps feature that provides SOS alerts for locations and events that are in crisis.

Here is a recap of what happened in the search forums today…