Bing’s Dynamic Search Ads, which have been in testing since last year, are now available to all US advertisers. The post Bing’s Dynamic Search Ads Now Available to All US Advertisers by @MattGSouthern appeared first on Search Engine Journal .

Posted by MiriamEllis “Why are those folks outranking me in Google’s local pack?” If you or a client is asking this question, the answer lies in competitive analysis. You’ve got to stack Business A up against Business B to identify the strengths and weaknesses of both competitors, and then make an educated guess as to which factors Google is weighting most in the results for a specific search term.

Google has a three-tier plan to boost paid subscriptions for news publishers.

Here is a recap of what happened in the search forums today…

Smartphones and social media have created a short-attention-span consumer that brands have increasing difficulty satisfying. The post Data: Consumers grow more demanding, impatient as brands fall behind appeared first on Search Engine Land.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google news changes, video previews in search & Search Console data issue appeared first on Search Engine Land

John Mueller from Google posted on Twitter a poll asking how often you use Google Search Console. The poll currently has over 300 responses, but lets get that poll to over a 1..

In addition to offering tips on how best to view and photograph today’s eclipse, the doodle leads to a search for “solar eclipse science.” The post Google’s Great American Eclipse 2017 doodle offers fun facts about today’s big event appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Sure, backlinks are important, but columnist Kristopher Jones makes the case that internal linking is also a critical component of improving your website’s search engine optimization and user experience. The post How to improve your SEO with user-friendly interlinking appeared first on Search… Please visit Search Engine Land for the full article

Bloomberg reported Friday afternoon that Google is testing a new subscription tool for news publishers in Google News “boost subscriptions for news publishers.” There are three changes coming…