Which tools do SEOs prefer for monitoring competitor backlinks?

This post was sponsored by Page One Power.  The value of links has remained one of the few constants in the SEO industry, even as search matures into one of the most important channels in digital marketing. But link building is the least controllable element of SEO and can be time-intensive and frustrating without dedicated resources

In this era of social media, brands need to look at their social outreach in a different light.

Google has updated the AdWords Editor program to version 12.1 which brings many changes. New features include Expanded Dynamic Search ads, Shopping Showcase ads…

Google has quietly posted in the Google Web Search Help forums that they are deprecating the portfolios section in Google Finance.

One of the cool new features is the index coverage report that shows you lots of details about your index information within Google.

Posted by Everett Google still ranks webpages based on the content, code, and links they find with a desktop crawler. They’re working to update this old-school approach in favor of what their mobile crawlers find instead. Although the rollout will probably happen in phases over time, I’m calling the day this change goes live worldwide “ D-day ” in the post below

Google is now Apple’s default search provider for Siri, iOS search, and Spotlight search on macOS.

Here is a recap of what happened in the search forums today…