Columnist Adam Dorfman discusses the current local search ecosystem and emphasizes the need to regularly optimize your data and content so that your business can be found where people are searching.

To celebrate today’s trick-or-treating festivities, Google put together a mini-movie about a ghost who just wants to join in on the fun. The post Halloween Google doodle tells the story of Jinx, the lonely ghost appeared first on Search Engine Land

The program is now in 17 cities. A new app helps businesses manage leads throughout the day. The post Google home services ads program rebrands, expanding to 30 cities by end of 2017 appeared first on Search Engine Land

Black hat SEO has a huge downside. Learn why some people can be fooled into thinking these risky tactics work. The post 6 Reasons Why Some People Think Black Hat SEO Tactics Work by @benjarriola appeared first on Search Engine Journal

Naming Google’s algorithms gave them an inordinate amount of power. Instead of worrying about algorithm changes, do this instead

Yesterday we shared a preview of the Google Halloween logo which is both an animated Doodle and a video Doodle at the same time.

Here are eight Google Analytic reports and tools that can help us prove the value of social media marketing The post 8 Ways to Measure Social with Google Analytics by @coreydmorris appeared first on Search Engine Journal .

Halloween is objectively the best holiday of the fall-winter season. You don’t have to go broke buying people gifts. You don’t have to cook an enormous meal (then pass out after gorging on turkey).

Paul Shapiro posted on Twitter a screen shot of Google mobile search results showing a new design for the “did you mean” feature…