Archive for April, 2018

Search Buzz Video Recap: Google Algorithm & Ranking Update, Job Listings Penalty & Mobile-First Indexing

2018/04/20

This week we saw a long going Google algorithm update that has been ongoing for a few days or so now. Google said job listings that are no longer open that have schema can be penalized. Google said do not make your site unmobile-friendly just to stay away from the mobile-first indexing…

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Hreflang tags: How to serve correctly regionalized content

2018/04/20

Contributor Marcus Miller gives us an overview of international and multilingual SEO and lists ways hreflang tags can be used to help search engines understand language and regional content variations. The post Hreflang tags: How to serve correctly regionalized content appeared first on Search… Please visit Search Engine Land for the full article

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Search in Pics: YouTube Space replica, Google Maps art & baby shower cake

2018/04/20

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. A mini version of the YouTube space, in a box: Source: Twitter Google Maps… Please visit Search Engine Land for the full article

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Content & SEO: Why & How to Build Trust, Authority & Reputation by @ronlieback

2018/04/20

Learn how building trust, authority, and reputation through your content marketing and SEO can help your brand succeed. The post Content & SEO: Why & How to Build Trust, Authority & Reputation by @ronlieback appeared first on Search Engine Journal

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Google Update & Ranking Algorithm Fluctuations Continue

2018/04/20

Earlier this week, we reported that we saw signs of a Google algorithm update kicking off – the interesting part is that while there is a lot of chatter and signals showing there was an update, the level of that chatter isn’t what I would say is close to a Panda…

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Google Exploit: Canonical Negative SEO by @martinibuster

2018/04/20

A new negative SEO attack has been discovered. It’s difficult to detect the attacker. The post Google Exploit: Canonical Negative SEO by @martinibuster appeared first on Search Engine Journal

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Digital Marketing News: Gen Z’s Snapchat Love, LinkedIn’s GIFs, & Google Gets More Time

2018/04/20

Snapchat Remains Teens’ Favorite Social Platform, Instagram Their Top Marketing Channel Snapchat has remained the top social platform among teens, who also see Instagram as the best way for brands to communication with them, according to Piper Jaffray’s latest semi-annual “Talking Stock with Teens” survey. MarketingCharts LinkedIn Teamed Up With Tenor to Add GIFs to Its Messaging A feature allowing the use of animated GIF images has begun rolling out to LinkedIn users, the latest in a series of changes to add more fun to the business-oriented social platform. AdWeek Google, Others Cut Into Facebook Share Of Consumer Time Google’s properties including YouTube have grown more popular among U.S.

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Todd Mintz – The Search Community Honors You

2018/04/20

This is part of the say something nice about an SEO/SEM series – feel free to nominate someone over here. Todd Mintz lives with him family consisting of his spouse and two children in Beaverton, Oregon…

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Marketing Lessons Learned from 16 Years of Building Moz – Whiteboard Friday

2018/04/20

Posted by randfish The lessons Rand has learned from building and growing Moz are almost old enough to drive. From marketing flywheels versus growth hacks, to product launch timing, to knowing your audience intimately, Rand shares his best advice from a decade and a half of marketing Moz in today’s edition of Whiteboard Friday.

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