Earlier this week, we reported on more Google algorithm changes with web sites fluctuating in the search results. Google also confirmed they cut down the search results…

Contributor Amanda Krause explains how to utilize ZIP code targeting to improve ad relevance and conversion rate for multilocation paid advertising campaigns. Please visit Search Engine Land for the full article

Search Engine Land and SMX have created the ultimate SEO Guide — just for you! Please visit Search Engine Land for the full article.

As you approach SEO, especially in terms of content, make sure your strategy takes these three areas into account. The post SEO Fundamentals: Your Guide to SEO Success Factors in 2018 by @MrDannyGoodwin appeared first on Search Engine Journal

Discover the top five benefits of hiring a ghostwriter to help out on your content.

Contributor Frederick Vallaeys urges advertisers to adopt the feature now, before it’s required, especially if you’re working with mobile landing pages. Please visit Search Engine Land for the full article

Publishers who are using Google AdSense are complaining that the email notifications they get from Google about their revenues and earnings are simply wrong. Some are saying it is off by 20% or more.

Is your PPC program behaving badly and blocking out perfectly acceptable traffic? Contributor Andrew Goodman looks at five ways to relax an over-tightened account. Please visit Search Engine Land for the full article

Chrome issued a final warning to remaining websites that have not switched over to HTTPS. October 2018 is the date of major changes. The post Google Chrome Issues Final Warning on HTTPS by @martinibuster appeared first on Search Engine Journal

Facebook has disabled almost 1.3 billion fake accounts over the past six months Facebook has stopped nearly 1.3 billion fake user accounts over the last six months, one of numerous statistics the company has revealed for the first time in a preliminary report announced this week. Recode Pinterest proves popular with dads, pointing to shifting parental role Pinterest has increased its popularity among millennial dads, with 42 percent of U.S. fathers in that demographic reporting that they find new products on the site, while nearly half of overall U.S.