Archive for May, 2018

Daily Search Forum Recap: May 16, 2018

2018/05/16

Here is a recap of what happened in the search forums today…

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All-New Google News App Now Available on iPhone and iPad by @MattGSouthern

2018/05/16

Google has released a completely revamped version of its Google News app on the iOS App Store. The post All-New Google News App Now Available on iPhone and iPad by @MattGSouthern appeared first on Search Engine Journal .

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Google Rich Snippets Not Impacted By Shorter Search Result Snippets

2018/05/16

As you know, Google has cut down the snippet length in the search results significantly from when they increased them in December. But this should have zero impact on your rich snippets and rich cards…

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SearchCap: Google News updated, standout tag gone & e-commerce SEO

2018/05/16

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

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Google News Drops Editors’ Picks & Standout Meta Tag

2018/05/16

The new version of Google News has launched last night and with that, Google has ended support for the Editors’ Picks feeds and the standout meta tag in Google News…

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The Ultimate Guide to Yandex SEO by @TaylorDanRW

2018/05/16

This definitive Yandex SEO guide will teach you the best practices and rules you need to know to rank. The post The Ultimate Guide to Yandex SEO by @TaylorDanRW appeared first on Search Engine Journal .

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Buy vs. Develop It Yourself: Considerations for Scaling Your Ad Network

2018/05/16

Learn the pros and cons of Buy vs. DIY and how you can make the best decision for your business. Please visit Search Engine Land for the full article.

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9 Essentials to Make Perfect PPC Reports for Your Clients by @coreydmorris

2018/05/16

Use these tips to ensure your PPC reports support the work you are doing and the story you want the data to tell. The post 9 Essentials to Make Perfect PPC Reports for Your Clients by @coreydmorris appeared first on Search Engine Journal

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Google: Personalized Search Results Is "Very Light"

2018/05/16

Danny Sullivan of Google has just posted officially about this on Twitter saying “personalization of results is very light.” Most people searching in the same…

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Beating remarketing addiction and testing for incremental value using Google Analytics

2018/05/16

Trying to kick remarketing ads? Contributor Andreas Reiffen discusses why you may be addicted to them and explains how KPIs directly aligned with business objectives help avoid the vicious cycle that comes from ROAS-based objectives.

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