Amazon drops out of Google’s shopping ads. Signals major changes coming to PPC marketing. The post Amazon Drops Out of Google Shopping Ads by @martinibuster appeared first on Search Engine Journal .

Mentors, colleagues, and new friends – expand your network and make invaluable connections. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article

If you are running tests on your ads but don’t know how to interpret the results, contributor Daniel Gilbert has an updated AdWords script to help you pick which ads are performing best. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article

Here’s why a different approach to SEO is required if we are to tap into the full potential of emerging consumer trends.

Here’s a step-by-step guide to create a bot to answer questions defined in a knowledge set or FAQ. The post Your Step-by-Step Guide to Building a Quick Q&A Chatbot by @purnavirji appeared first on Search Engine Journal

Image credit to Shutterstock Yesterday we reported that Google cut down the search snippets length by about half just a few months (December) increasing it to 320 characters…

Discover some of the ways how user-generated content (UGC) can benefit SEO. The post 5 Ways User-Generated Content Can Boost Your SEO by @rajnijjer appeared first on Search Engine Journal .

Vertical search engines, mobile and voice trends seem to be reshaping the search landscape, says contributor Jim Yu. Create a cohesive content strategy across a number of verticals and increase the touch points you have with consumers.

The updated financial product and services policy will take effect in June. Please visit Search Engine Land for the full article.

Google announced on Twitter a small feature in the Google Local space that they will soon begin notifying via email when a business responds to a review you left them on Google Maps…