Posted by FeliciaCrawford MozCon is just around the corner, meaning it’s time to share one of our absolute favorite posts of the year: the semi-official MozCon Guide to Seattle! For those of you following the yellow brick road of I-5 into the heart of the Emerald City to spend three days absorbing all the SEO insight you can hold, this should help you plan both how you spend your time at the conference and outside of it. For those watching on the sidelines, scroll along and you’ll find a treasure trove of fun Seattle ideas and resources for future cons or trips you might make to this fair city by the sea. And if you’ve been waffling on whether or not to take the plunge (to attend the conference — I wouldn’t recommend plunging into the Puget Sound, it’s quite cold), there may still be time: Register for MozCon! We’re now over 99% sold out, so act fast if you’ve got your heart set on MozCon 2018! Official MozCon activities: We know you’re here for a conference, but that’s only part of your day.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article

There are three basic strategies for dealing with thin content: update, redirect or noindex. Contributor Kristopher Jones looks at each and says to always keep the purpose of the content in mind when making any change. Please visit Search Engine Land for the full article.

Completely updated with the latest industry statistics, developing market trends, vendor profiles, and product updates. Please visit Search Engine Land for the full article.

Use this step-by-step guide to create and document a purposeful social media marketing strategy. The post 9 Simple Steps to Creating an Effective Social Media Strategy by @lisabuyer appeared first on Search Engine Journal .

Discover what type of content you should implement at each stage of your sales funnel. The post How to Write Content for Each Stage of Your Sales Funnel by @krisjonescom appeared first on Search Engine Journal .

Late Friday, Google announced they’ve opened up verification of the knowledge panels to more and more people. In fact, I was able to even verify my own Google knowledge panel within a matter of a minute or so..

Here are three ways content reuse can help supercharge your content marketing efforts today. The post 3 Ways Content Reuse Can Supercharge Your Marketing by @kevlindsay appeared first on Search Engine Journal

Contributor Amy Bishop shows us how to use audiences within paid search campaigns to target and convert prospects more effectively. Please visit Search Engine Land for the full article

Since the inception of the search engine, marketers have spent an obscene amount of time optimizing their content and strategy for search. And while the old days of keyword stuffing and other black-hat SEO tactics are behind (most marketers), there’s two constants that remain the same for driving organic search results: The importance of good content and getting credible links to that good content