Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article

Reaching specific types of consumers throughout their purchase journeys is a challenge, but contributor Christi Olson shows us how to capture their attention by using the right targeting ingredients to create the perfect ad. Please visit Search Engine Land for the full article.

Use these resources and Google algorithm monitoring tools to track ranking fluctuations and SERP volatility. The post Why & How to Track Google Algorithm Updates by @MrDannyGoodwin appeared first on Search Engine Journal .

This week we learned that Google is going to drop the name AdWords after 18 years and switch it to Google Ads.

Learn how to create content that top-tier publications and journalists would want to link to. The post How to Connect Your Content to What Journalists Want for Top-Tier Links by @shelleywalshuk appeared first on Search Engine Journal .

Which content type is the most effective for bringing website traffic? Discover what the SEJ community had to say. The post What Type of Content Is Most Effective for Attracting Website Traffic? [POLL] by @A_Ninofranco appeared first on Search Engine Journal .

Contributor Keri Morgret recaps the ‘Conversion Optimization: Turning Quick Wins Into Winning Streaks’ session from SMX Advanced. Please visit Search Engine Land for the full article

Facebook tests ‘subscription Groups’ that charge for exclusive content Facebook has begun testing subscription-based Groups among a select array of users, which now allow Group managers to charge monthly for exclusive content, and which will open up new possibilities to digital marketers when rolled out to all users. TechCrunch Google Search Console URL Inspector Tool Is Still Rolling Out Google has added several features to its beta Search Console that offer greater insight into indexed URLs, including new more detailed crawl, index, and page-serving information, the Internet giant announced this week. SEO Roundtable Report: Employee advocacy trumps influencer marketing Employee advocacy has gotten recommendations that are seen as more trustworthy than those of traditional influencers, while the accurate measurement of return-on-investment (ROI) remains a top challenge for social media marketers, according to interesting recent Sprout Social report data

Please visit Search Engine Land for the full article.