You may now see in the Google local panels a store’s return policy. You can likely trigger them for large stores like Walmart or others.

Just like last weekends Google update chatter, we are seeing similar levels of chatter and signs around a Google algorithm update in search…

Don’t follow third-party links blindly! Here are the things you need to consider when evaluating link authority. The post What Is a High-Quality Link? by @krisjonescom appeared first on Search Engine Journal .

About 6 months after the historical data rolled out in the Google Search Console user interface, it now has come to the API. Please visit Search Engine Land for the full article.

Here’s why SEO agencies and pros might be better off avoiding a specific niche.

If you couldn’t attend SMX Advanced, have no fear. Contributor Eric Enge outlines one of the more controversial sessions and reports on what the three speakers shared on the topic of SEO ranking factors. Please visit Search Engine Land for the full article.

Google is now dynamically changing the service or business category they show in the local pack next to a business based on the user entered query in the search box…

Good and effective SEO isn’t cheap.

Advertisers can see and adjust location target settings in bulk and get deeper reporting from the Dimensions tab. Please visit Search Engine Land for the full article.

Every marketer should consider getting a tattoo of Gartner’s Hype Cycle, as a reminder to keep us from chasing shiny objects. The Hype Cycle goes like this: A new hotness emerges