Contributor Megan Taggart explains how to incorporate a long-term ROI management approach strategy when inheriting, creating or optimizing a paid search account. Please visit Search Engine Land for the full article

Check out the new Google Indexing API. Will the uses for this API eventually be expanded or will it always be reserved for job search only? Please visit Search Engine Land for the full article

A new study reveals how volatile Google’s featured snippets are and which websites get the most featured snippets.

As you know, Google has been using these hotel highlight icons to display hotel amenities in a more graphical manner. Well now Google is testing using these icons in the hotel search filters…

Here’s how you can use SEORadar to automate the process of SEO QA testing. The post SEO & Quality Assurance: Getting Serious About SEO QA Testing by @therealseoradar appeared first on Search Engine Journal

Google just announced a new feature in the beta Google Search Console called the URL inspection tool.

A couple weeks ago, I received a package in the mail from Project Beacon with the Google’s Mountain View, California address on it. When I opened it up, I found a beacon and some instructions on how to set it up

Here is a recap of what happened in the search forums today…

Everyone who reads here knows I am a huge fan of Danny Sullivan, I’ve worked with him for over a decade and I’ve got to know him so well over the years that I just respect and value the man so much…