Here are the 15 new members of the board of directors for the search marketing organization. Please visit Search Engine Land for the full article.

Instead of focusing on single leads, more and more B2B companies are increasing their ROI by focusing on accounts. Please visit Search Engine Land for the full article.

Use this comprehensive SEO checklist to optimize your website, grow your audience, and increase your organic search rankings. The post A Complete SEO Checklist for Website Owners by @coreydmorris appeared first on Search Engine Journal .

Keep your business listings on Google Maps updated, says contributor Adam Dorfman — and don’t overlook doing the same on Apple Maps. Here’s a look at the new and improved Apple Maps and its features. Please visit Search Engine Land for the full article

Check out new (and old) ways to get more media coverage and stand out in search and social media. The post 17 Really Simple Ways to Get More Media Coverage from Search & Social by @lisabuyer appeared first on Search Engine Journal .

Find out how Google creates and enforces its AdSense policies and how these policies affect the digital advertising ecosystem. The post Here’s How Google Develops AdSense Policies by @admanjaybee appeared first on Search Engine Journal .

Departures likely a response to reorganization of Siri and AI units under John Giannandrea. Please visit Search Engine Land for the full article.