Want higher survey response rates? Here’s a five-step guide on how to do surveys with a Facebook Messenger chatbot

The way Google Analytics reports bounce rate and time on page leave a lot to be desired. Contributor Marcus Miller outlines two easy ways to get better data on single-page visits so marketers understand how users engage with their content

[one-sixth-first][/one-sixth-first][one-sixth][/one-sixth][one-sixth][/one-sixth][one-sixth][/one-sixth][one-sixth][/one-sixth][one-sixth][/one-sixth] Google announces Google Marketing Platform Partners program Google has been busy consolidating and refreshing its marketing partner offerings, with individuals, companies, and sales partners on its new approved-training list, combining Google Analytics Certified Partners and DoubleClick Certified Marketing Partners. MarTech Today [embed]https://youtu.be/la8PrRl7bVw[/embed] Facebook trials subscription tool to appease Instant Article publishers On the heels of Facebook’s recent subscription Groups announcement, could the news that the social media giant is also testing subscription-based Instant Article signal a shift that digital marketers will need to adjust to? The Drum Forrester issues first Wave report on Experience Optimization “The Forrester Wave: Experience Optimization Platforms” report examining the continued consolidation of online testing, behavioral targeting, and recommendation practices in experience optimization, with Adobe garnering top marks

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The Google My Business Insights, analytics, section has added a new section for showing you keyword or query data that has led to searchers finding you on Google Maps or…

Go ahead and try to search using Google’s verbatim filter with a custom date range – you’d be out of luck. If you try to use both, Google will remove the other filter…

Posted by Dr-Pete We’re facing more and more complexity in our everyday work, and the answers to our questions are about as clear as mud. Especially in the wake of the mobile-first index, we’re left wondering where to focus our optimization efforts.

Here is a recap of what happened in the search forums today…

I know, I know, this is a basic SEO question – the absolute URLs versus relative URLs. But we covered it literally 10 years ago and back then Google’s John Mueller answered the question and also answered it today…