Archive for July, 2018

Google AdWords Officially Redirects To Google Ads

2018/07/26

A month ago, Google told us they are rebranding AdWords to Google Ads after 17+ years of using the brand name AdWords for their search ad product. That has happened…

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Google Speakable Annotations With Structured Data For Publishers

2018/07/26

Google announced yesterday new structured data annotations named Speakable. These annotations let you mark up sections of your news content that “are best suited for audio playback using text-to-speech (TTS)..

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Google Updated Quality Raters Guidelines On July 20th

2018/07/25

Google has updated the search quality raters guidelines PDF document on July 20th. Jennifer Slegg, who always does an awesome job digging into what has changed, published the changes once again with this update…

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Daily Search Forum Recap: July 25, 2018

2018/07/25

Here is a recap of what happened in the search forums today…

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Google: Word Count Does Not Equal Quality Content by @MattGSouthern

2018/07/25

Google’s John Mueller has revealed that content length is not an indicator of its level of quality. The post Google: Word Count Does Not Equal Quality Content by @MattGSouthern appeared first on Search Engine Journal .

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Google Redefines What is Considered Low Quality Content by @MattGSouthern

2018/07/25

Google updated its Quality Rater Guidelines, which includes new information regarding the assessment of “low quality” and “lowest quality” pages.

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Google: Some SEOs Make Up Theories To Fit Their Agenda

2018/07/25

I was recently having a conversation with someone about why I find it valuable that I don’t do SEO services even though I write about SEO…

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SearchCap: Google quality guidelines released, so long Adwords, Yext gets heard & more

2018/07/25

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

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Rewriting the Beginner’s Guide to SEO, Chapter 2: Crawling, Indexing, and Ranking

2018/07/25

Posted by BritneyMuller It’s been a few months since our last share of our work-in-progress rewrite of the Beginner’s Guide to SEO, but after a brief hiatus, we’re back to share our draft of Chapter Two with you! This wouldn’t have been possible without the help of Kameron Jenkins , who has thoughtfully contributed her great talent for wordsmithing throughout this piece.

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Rewriting the Beginner’s Guide to SEO, Chapter 2: Crawling, Indexing, and Ranking

2018/07/25

Posted by BritneyMuller It’s been a few months since our last share of our work-in-progress rewrite of the Beginner’s Guide to SEO, but after a brief hiatus, we’re back to share our draft of Chapter Two with you! This wouldn’t have been possible without the help of Kameron Jenkins , who has thoughtfully contributed her great talent for wordsmithing throughout this piece. This is your resource, the guide that likely kicked off your interest in and knowledge of SEO, and we want to do right by you

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