Make sure your content is perfectly optimized. Here are 16 essential elements you need to get right

Contributor Brian Smith offers insights on how service area businesses can use GMB’s bulk syndication service to increase their visibility and decrease their CPA. Please visit Search Engine Land for the full article.

Video marketing is a powerful tool when used the right way. Check out a few optimization tips. The post 10 Rules for Video Marketing & SEO Success by @natalieannhoben appeared first on Search Engine Journal

John Mueller of Google answered a question in a Reddit thread about advice on how an SEO noob, a person who is inexperienced in SEO, learn and get good at SEO. John said you should gain experience with the help of webmaster help forums and communities

Roger Montti shares seven ways Google Trends can be used for SEO.

Rankings are different between Google desktop search and YouTube search.

The Psychology of Advertising: Thinking vs. Feeling [Infographic] Each person is exposed to an average of nearly two million television advertisements and commercials each year. To help your ads be seen and recalled, using emotional content often outperforms rational content, according to new infographic data by USC Dornsife College.

Please visit Search Engine Land for the full article.