Posted by BritneyMuller Chapter Four of the Beginner’s Guide to SEO rewrite is chock full of on-page SEO learnings. After all the great feedback you’ve provided thus far on our outline , Chapter One , Chapter Two , and Chapter Three , we’re eager to hear how you feel about Chapter Four.

Live Webinar: Tuesday, August 21, at 1:00 PM ET (10:00 AM PT) Please visit Search Engine Land for the full article.

Here’s how HTTP/2 helps speed up your website and why it matters now more than ever.

The big core Google search algorithm update is being named the Google Medic Update. The reason for this name is because it seemed to be heavily targeting the health and medical space based on our survey data.

SMXpert and Microsoft Senior Program Manager Frederic Dubut answers questions on how Bing handles redirects, crawl budgets and more. Please visit Search Engine Land for the full article.

Learn how to plan a blog post from start to finish with this six-step guide. The post How to Plan a Blog Post in 6 Easy Steps by @searchmastergen appeared first on Search Engine Journal .

Incorporate these five classic principles into your PPC ad copy to boost your campaign’s performance.

Contributor Megan Taggart recommends regularly auditing paid search accounts to assess the need for segmentation or aggregation which will bring value to your marketing programs. Please visit Search Engine Land for the full article.

Evergreen trees are a symbol of life and renewal because they never lose their leaves; they stay green year-round. Tell that to anyone who has dragged a Christmas tree to the garbage on New Year’s Day

Improving page speed isn’t some arcane and mysterious dark art. Contributor Jeremy Knauff reviews everything from plug-ins to CDNs and points out what you can do to improve your page speed without a bunch of hocus-pocus