Here are four reasons you must write meta descriptions – and five times when you may not want to. The post When (& When Not) to Write Meta Descriptions by @s_watts_seo appeared first on Search Engine Journal .

This five-step guide will help you find out if your social media efforts are producing ROI. The post How to Measure the ROI of Your Social Media Marketing Efforts by @ashleymadhatter appeared first on Search Engine Journal .

I’m not a designer. I’m not artsy. I didn’t even stay at a Holiday Inn Express last night

Posted by MiriamEllis Local search marketing is a dynamic and exciting discipline, but like many digital professions, it can be a bit isolating. You may find yourself running into questions that don’t have a ready answer, things like…

If affiliate marketing isn’t in your link building wheelhouse, here’s why you need to integrate into your online marketing efforts. The post Affiliate Link Building: How to Do It the Right Way by @annaleacrowe appeared first on Search Engine Journal .

Did you know that Bing’s knowledge panels can show information from Facebook? I also love that Bing cites all sources with links as well.

You can now see the email addresses of managers with access to your Google brand accounts. This works for Google My Business, Google+, YouTube and more.

Did you ever submit feedback to Google about a poor set of search results? Well, here is some insight into how Google looks at that feedback and what you should and should not say in such feedback.