Thinking about creating an infographic or GIF as a way to attract links? Here’s a list of pros and cons of different visual elements and their effectiveness at attracting links. Please visit Search Engine Land for the full article
Live Webinar: Tuesday, September 25, at 1:00 PM ET (10:00 AM PT) Please visit Search Engine Land for the full article.
Bing Ads recently released some insights on trends for holiday PPC. The post 2018 Holiday Paid Search Insights: Top Tips & Takeaways by @LisaRocksSEM appeared first on Search Engine Journal .
Our SMXperts share their tactical insights on optimizing crawl budgets, fine-tuning page speed and how to execute on large-scale error-free site migrations. Please visit Search Engine Land for the full article.
This decision may help Bing reduce spam shown in the search results and focus on more trustworthy content.
Eyes fixed on his computer monitor, Jack felt perspiration form on his forehead as he waited in anticipation for the flood of visitors to the new campaign he and his team just launched. Anticipation turned to nervousness as he looked around the room and asked, “Who’s promoting this content?” All Jack got in return were blank stares and a bad case of Invisible Content Syndrome. According to research by the Content Marketing Institute , 83% of B2B marketers use social networks for traffic, making it the most preferred tactic.
How do you optimize for search intent? Here’s a look at how Google may return informational queries to relevant e-commerce pages and how you can optimize on-page content for ‘intent.’ Please visit Search Engine Land for the full article.
Microsoft’s search engine adds a robust image search feature and educational results just in time for the school year. Please visit Search Engine Land for the full article.
Now you can edit the reviews and responses you leave for local businesses in Google Maps and Local directly in the local knowledge panel when you expand the reviews. Google has added an “edit” button to reviews or responses you have left directly in this reviews overlay