LinkedIn brings Dynamic Ads into Campaign Manager platform LinkedIn has added Dynamic Ads into its Campaign Manager platform. Templates, auto-translation, and data-mapping are among the new additions to an expanded LinkedIn (client) ad management tool. MarketingLand Americans are changing their relationship with Facebook A new survey from the Pew Research Center shows that 42 percent of Facebook users having taken a break from the site during the past year, one of several findings of interest to digital marketers.

Google’s John Mueller offers insights into the kinds of sites that impress search engineers. The post Google on How to Improve Sites that Don’t Rank by @martinibuster appeared first on Search Engine Journal

The new formats, introduced for the holiday season, are intended to help advertisers attract new customers. Please visit Search Engine Land for the full article.

Google can let searchers know when a new business will be opening its doors. Please visit Search Engine Land for the full article.

Google Ads has updated its Showcase Shopping ads with video functionality, making it Google’s first retail ad with video. The post Google Ads Lets Advertisers Include Video in Showcase Shopping Ads by @MattGSouthern appeared first on Search Engine Journal

Back in March, Google tested showing zero search results with just the answer for specific queries for about ten days. Google was caught testing it again yesterday but Google said it was just a glitch and was not the zero results feature from back in March.

Google’s John Mueller said in a webmaster hangout video that Google can show either the original published date or the last modified date of URL in their search results snippets. He said they are flexible about these dates and if the content substantially changed, they may use the last modified date as opposed to the first published date.

Posted by HeatherPhysioc Clients aren’t always knowledgeable about SEO. That lack of understanding can result in roadblocks and delay the work you’re trying to accomplish, but knowing your client’s level of SEO maturity can help. In today’s Whiteboard Friday, we welcome the brilliant Heather Physioc to expound upon the maturity models she’s developed to help you diagnose your client’s search maturity and remove blockers to your success.

Here is a recap of what happened in the search forums today…

Google returns “Server Error” for a query for the past 6+ hours. Please visit Search Engine Land for the full article.