Incorporate these five elements into your SEO strategy in order to secure your position in the search results. The post 5 Things You Can Do Right Now to Improve Your Google E-A-T Rating by @Manish_Analyst appeared first on Search Engine Journal .

These strategies will help keep your root audiences fresh so your Facebook Ads lookalike models can perform for longer. The post 5 Strategies for Successful Lookalike Audiences in Facebook Ads by @michellemsem appeared first on Search Engine Journal .

As part of the blitz of new announcements from Google this past Monday, Google also introduced what they call the Topic Layer in the Knowledge Graph. With that, they can also dynamically categorize knowledge panels based on sub-categories and topics to better provide search answers to their users.

Learn some of the unique features of Yahoo! Japan and why you should include it to your international SEO strategy.

What’s more important than creating great blog content? What’s more important than writing with empathy, storytelling, and research

So far, these stories only seem to work consistently in the Google search app, and not in mobile Chrome or Safari mobile browsers. Please visit Search Engine Land for the full article.

Google Ads has switched from Smart Pricing to Smart Bidding for search partner sites that utilize conversion tracking. The post Google Ads Switches to Smart Bidding for Search Partner Sites by @MattGSouthern appeared first on Search Engine Journal .

To site owners working to recover from August’s core algorithm update, Google’s John Mueller suggests making content more relevant. The post Google: Make Content More Relevant to Recover from August Algorithm Update by @MattGSouthern appeared first on Search Engine Journal .

Google will again allow cryptocurrency ads starting in October, ending a ban that was put in place this past June. The post Google to End Ban on Cryptocurrency Ads by @MattGSouthern appeared first on Search Engine Journal .