We’ve covered the topic of how long Google wants you to keep 301 redirects in place here numerous times. John Mueller was asked the question again and this time he said “After a few years the old URLs are often no longer accessed & you can drop those redirects.”

A couple of days ago, Google sent out via Google Search Console a nice number of AMP notifications related to new issues detected.

Google published on the webmaster blog some tips and advice around doing well in Google News. All of the tips and advice are known and have been published in Google’s help docs – which makes you wonder, why is Google putting a new blog post out there that is near duplicate to what Google has published elsewhere?

Amazon’s advertising offerings are getting more sophisticated, presenting marketers with new opportunities and complexities. Please visit Search Engine Land for the full article.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

This week in search we saw another unconfirmed Google algorithm update around January 15th. We also looked at the competitive drug rehab SEO space and how Google reacts to it…

98% of your competition is brand bidding. Please visit Search Engine Land for the full article.

Need to get up to speed with JavaScript? This post will guide you through the key terms and fundamental concepts.

Improve your marketing performance and make your business more profitable by monitoring these crucial conversion metrics and KPIs. The post 15 Important Conversion Metrics & Business KPIs You Should Track by @annaleacrowe appeared first on Search Engine Journal .

The post Digital Marketing News: YouTube’s Bubble-Under Suggestions, New B2B Studies, & Making Marketing More Human appeared first on Online Marketing Blog – TopRank® .