Pay close attention to the directives you give to Bingbot and other search engines in your robots.txt files. Please visit Search Engine Land for the full article

A huge list of Free SEO Audit tools that are useful for finding problems and ranking better. The post Free SEO Site Audit Tools by @martinibuster appeared first on Search Engine Journal

Here is a recap of what happened in the search forums today…

A Google engineer has refuted claims that most people cannot tell the difference between paid and organic search results. The post Google Refutes Claims That Users Can’t Recognize Paid Search Results by @MattGSouthern appeared first on Search Engine Journal

Google in November 2017 began showing movies and TV shows to watch on YouTube and other providers directly in search. Now, it seems Google is pushing that a bit more with the ability to add more streaming providers and testing new interfaces for it.

Joy Hawkins who follows the local SEO beat really closely spotted a new interface treatment that really calls out the messaging functionality within the Google local panels. The new button to message a local business, when available, is massive compared to when it first launched.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

There’s a reason search ads resonate with users — even when they know they’re ads. Please visit Search Engine Land for the full article.

Social media marketing can be an effective, low-cost way to create greater visibility for your local business. Here’s why.