Google is rebranding Universal App Campaigns, which are now known simply as “App campaigns.” The post Google Ads’ Universal App Campaigns Are Now Just ‘App Campaigns’ by @MattGSouthern appeared first on Search Engine Journal .

Google’s John Mueller said in a webmaster hangout on YouTube yesterday at the 16:56 mark into the video that it can confuse Google if you are tagging your internal links with tracking parameters, such as UTM links. It is actually a common practice to do this but it can cause confusion to Google for indexing if you use too many parameters.

The number of AMPHTML ads served by Google has grown 11x year-over-year. The post Google Serves 11X More AMPHTML Ads Compared to Last Year by @MattGSouthern appeared first on Search Engine Journal .

Learn the specific daily, monthly, quarterly, and yearly activities to implement for success in this SEO maintenance checklist. The post SEO Maintenance Checklist: Crucial Daily, Monthly, Quarterly & Yearly Tasks by @coreydmorris appeared first on Search Engine Journal .

Posted by TheMozTeam This blog post was originally published on the STAT blog.

Knowing these local SEO tactics and strategies is crucial for hotels to drive rankings, traffic, and bookings. The post Local SEO for Hotels: Keys to Drive Rankings, Traffic & Bookings by @TaylorDanRW appeared first on Search Engine Journal .

Over the pass month or two a few people have been noticing PDFs released by Google on the theme of UX playbooks for specific industries such as retail and finance, amongst others. John Mueller of Google was asked about these and said they were released by the Google Ads team and have nothing to do with organic search.

Bing’s keynote at the San Jose event took a closer look at search integration for internal documents and how intelligent image search will expand. Please visit Search Engine Land for the full article.

Many successful businesses think like media companies. You can, too

Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result. Please visit Search Engine Land for the full article.