Optimize your outbound links for SEO and avoid getting a penalty. The post Role of Context in Outbound Links for High Ranking SEO by @martinibuster appeared first on Search Engine Journal .

Posted by TheMozTeam This week, we’re taking a deep dive into search intent. The STAT whitepaper looked at how SERP features respond to intent, and the bonus blog posts broke things down even further and examined how individual intent modifiers impact SERP features , the kind of content that Google serves at each stage of intent, and how you can set up your very own search intent projects . And look out for Seer’s very own Scott Taft’s upcoming post on how to use STAT and Power BI to create your very own search intent dashboard.

These examples demonstrate how focusing on page elements, rather than people, can cause your campaigns to end in disaster. The post Are Dedicated Landing Pages Hurting Your Conversion Rate? by @amyppc appeared first on Search Engine Journal .

Dave DiGregorio posted screen shots of content from a local business’s Google Posts content showing up in the local listings, including the local knowledge panel and local pack listings. This gives more exposure to the Google Posts content and possibly the listing.

Creating Excel reports doesn’t have to be tedious. Learn a powerful way to produce more streamlined marketing reports with Excel. The post How to Turn Excel into a Powerful Marketing Reporting Tool by @Supermetrics appeared first on Search Engine Journal

Gary Illyes from Google in his AMA said that Google does not have an internal linking over optimization penalty. He went on to say, in his Gary tone, “you can abuse your internal links as much as you want AFAIK.”

Google’s John Mueller advises site owners that when content is syndicated elsewhere it may outrank the original source. The post Google: Syndicated Content May Outrank the Original Source by @MattGSouthern appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today…

Posted by Ben_Fisher Google My Business (GMB) is one of the most powerful ways to improve a business’ local search engine optimization and online visibility. If you’re a local business, claiming your Google My Business profile is one of the first steps you should take to increase your company’s online presence. As long as your local business meets Google’s guidelines , your Google My Business profile can help give your company FREE exposure on Google’s search engine