Learn how to use supplemental content to support big content pieces and see examples of it in practice. The post How to Use Supplemental Content to Get More Mileage from Big Content by @mirandalmwrites appeared first on Search Engine Journal

The company says it has made a lot of improvements, but SEOs still struggle with this hot-button metric. Please visit Search Engine Land for the full article.

SEO & SEM tactics for the most advanced marketers in the world. Please visit Search Engine Land for the full article

It’s an absolute phenomenon . According to the sacred laws of modern television, digital, and on-demand viewing, consumers spend a whopping 364 days a year actively avoiding advertising and marketing messages. From strategic bathroom breaks and the embracing of alternative, bingeable entertainment channels to the installation of ad-blockers, consumers want to avoid unsanctioned commercial interruptions—whenever and wherever they’re enjoying content.

If you were searching for the Super Bowl on Google and mistyped it as [superb owl], which I guess people do, Google would show you a pretty impressive looking owl with the Super Bowl knowledge panel.

Here’s how to use Excel Macros to complete ongoing PPC tasks quickly and accurately without giving up all control. The post 4 Ways to Use Excel Macros in PPC to Save Time by @afhammer appeared first on Search Engine Journal .

Pete Meyers and Eric Hedekar from Moz said Google is now showing medical related featured snippets about 2.5 times more often in the desktop search results. It makes sense because more and more people are asking me if these medical search results are new, and the answer is no – but I guess they are showing to more people more often for more queries.

Why reports alone don’t cut it anymore in the fast-paced world of automated PPC Please visit Search Engine Land for the full article.

Posted by rjonesx. Howdy Moz readers, I’m Russ Jones, Principal Search Scientist at Moz, and I am excited to announce a fantastic upgrade coming next month to one of the most important metrics Moz offers: Domain Authority . Domain Authority has become the industry standard for measuring the strength of a domain relative to ranking