Are the additional characters or RSAs generating better results or more problems? Please visit Search Engine Land for the full article.

A recent study on the local search industry reveals how much the average SEO professional earns in a year. The post New Study Shows How Much SEO Professionals Are Earning Per Year by @MattGSouthern appeared first on Search Engine Journal .

Posted by acarlisle Over the past six years, our team at Fractl has studied the art of mastering content marketing press coverage . Before moving into Agency Operations, I on-boarded and trained over a dozen new associates for our digital PR team within a year as the Media Relations Manager.

Brad Brewer spotted Google testing showing event rich results on the desktop results. It launched on mobile last year but normally is not visible on the desktop results

Modern B2B content marketing evolved out of the opportunity to provide buyers with the information they seek at every stage of their customer journey. But in an increasingly crowded content landscape and as consumer preferences and technology evolve, it’s no longer enough to just inform buyers

How can you get the traffic and rankings you want? Learn the keys to success, according to 1,000+ bloggers

Here are some of the most common (and most important) user engagement metrics you should be tracking.

Google announced development of a new version of Lighthouse that offers audit tips specific to your CMS. The post Google Lighthouse Update – Platform Packs Announced by @martinibuster appeared first on Search Engine Journal .

Today on the Google.com home page is a Doodle for Black History month for African-American abolitionist and women’s rights activist Sojourner Truth. When you click on the Doodle, you get the option to see an AMP Story on desktop, not just on mobile – which may be new.